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Project Reveal: Double D Clothing Drive!

by | Jan 31, 2018 | NEPA, Shanty News

Congrats to our 4th anniversary Branding Package Contest Winner!! We’ve worked with Dani on developing a brand for her clothing drive.

Some background: Double D’s Clothing Drive accepts clothing, shoes, accessories. They donate your items to specific individuals, families, and community organizations in need.

Some things we talked about that were important to her visual brand were clean bold lines, bright colors, and the incorporation of an ocean wave. The ocean has so many symbolic meanings to Dani and is her personal happy place. After working on a few options, we came up with a flowing feel with a varying color palette to work in a variety of scenarios.

Her tagline:
A wave of donations
A flood of success
An ocean of clothing
A sea of happiness

What do you all think?

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