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Project Reveal: Double D Clothing Drive!

by | NEPA, Shanty Town News

Congrats to our 4th anniversary Branding Package Contest Winner!! We’ve worked with Dani on developing a brand for her clothing drive.

Some background: Double D’s Clothing Drive accepts clothing, shoes, accessories. They donate your items to specific individuals, families, and community organizations in need.

Some things we talked about that were important to her visual brand were clean bold lines, bright colors, and the incorporation of an ocean wave. The ocean has so many symbolic meanings to Dani and is her personal happy place. After working on a few options, we came up with a flowing feel with a varying color palette to work in a variety of scenarios.

Her tagline:
A wave of donations
A flood of success
An ocean of clothing
A sea of happiness

What do you all think?

Samantha

Samantha is the founder and creative director for Shanty Town Design. She spends much of her day discussing clients' brand and web strategies, directing and creating with team members to achieve design goals, and brainstorming business opportunities. She enjoys gardening, astrology, traveling, exploring everything strange & unusual, and spending time with her small pack of dogs.

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