“Today we’d like to introduce you to Samantha Nardelli.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Shanty Town Design is a 100% remote team of graphic designers and creatives serving as a virtual marketing department for businesses of all sizes. I started Shanty Town in 2013 in Pennsylvania and relocated to Denver, Colorado in 2016. I love the community and helping others succeed. So, our services are all custom focused on each of our clients. Shanty Town is a one-stop shop for anything marketing related. If we don’t work on something in house ourselves, we have a huge network of professionals that we highly recommend to get the job done!
I believe the most important part of growing a business is marketing & creating a solid, recognizable brand. Our team offers logo design, web design, flyers, and other marketing collateral, as well as help with forming your unique brand through promo items and marketing ideas.
Shanty Town is very much my lifeline! All of my creative energy and focus goes into helping people accomplish their goals by way of new and creative ways to market their products, skills, or services. Community is also a massive part of our own personal brand. Through the years, we’ve participated in community arts and vendor events, even threw our own a few times!
Our work has won awards in both PA and CO for effective design from the American Advertising Federation.
Shanty Town started as a team of one, and in the last few years, we’ve grown to seven! Our team is made up of freelancers since we appreciate the flexibility of working at your own pace to create something great. Work-life balance is huge for me since I love to travel and experience new things, so I work super hard to offer the same for my team.
We’re also an all-women design crew 🙂 Since 80% of our client base is women entrepreneurs our style is heavily feminine. I’ve had so many badass women inspire me since I was a child and that vibe very much followed me into my professional adult life. We’ve worked with all kinds of female-owned businesses from coffee shops, cannabis organizations, pet professionals, healers and wellness folks, event coordinators, and creatives (photographers, artists, etc.).
I’m a hustler and ‘that’s not possible’ is not even a part of my vocabulary. While our focus is obviously design, we’ve helped a lot of people start their businesses, connect them with vital companies FOR their business, and even give pointers on how to grow their teams.”