As a seasoned service-based B2B business, you’ve likely experienced the highs and lows of marketing investments. You know what works and what doesn’t, and as the end of the fiscal year approaches, it’s time to start thinking about how to best utilize any remaining budget. Simply put, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing. This is not just about spending—it’s about strategically investing in the future growth of your business. July and August are the perfect time to leverage any remaining marketing budget to set a strong foundation for the year ahead. At Shanty Town Design, we specialize in holistic growth marketing strategies that deliver measurable results and sustainable growth.
Smart Ways to Utilize Your End-of-Year Budget
As you look at the budget numbers, you might be wondering: how can we get the most value out of this? Here are a few smart strategies that can help you maximize your marketing dollars and set the stage for a prosperous new year.
-
Website Overhaul:
Your website is often the first point of contact potential clients have with your business. Is your current site doing justice to the services you offer? A user-friendly, aesthetically pleasing website can drive engagement and increase conversions. At Shanty Town Design, we specialize in giving websites a fresh, modern look while ensuring top-notch performance and accessibility. A website overhaul can be a game-changer, turning casual visitors into loyal clients.
Curious about how your website stacks up? We offer comprehensive audits that reveal opportunities for improvement and actionable steps to take your site to the next level.
-
SEO and Content Marketing:
Visibility is everything. If your audience can’t find you online, they can’t do business with you. That’s where SEO and content marketing come into play. By refining your SEO strategy and creating high-quality, relevant content, you can attract more qualified leads who are actively searching for the services you provide.
Our team at Shanty Town Design has a deep understanding of SEO and content strategy. We can help you climb the search engine rankings and position your business as a leader in your industry.
-
Marketing Automation:
Running a business is demanding, and managing marketing tasks on top of everything else can be overwhelming. Marketing automation tools are designed to take some of that burden off your shoulders, allowing you to streamline operations and focus on what matters most—growing your business. From automating email campaigns to scheduling social media posts, automation can help you save time while maintaining consistent and effective communication with your audience.
We can work with you to implement the right automation tools tailored to your business needs, ensuring your marketing efforts run smoothly and efficiently.
-
Brand Refresh:
Your brand is more than just a logo; it’s the face of your business. A well-executed brand refresh can revitalize your company’s image and help you stand out in a crowded market. Whether it’s a subtle update or a complete overhaul, refreshing your brand can capture the essence of your business and resonate more strongly with your target market.
At Shanty Town Design, our creative team excels at crafting compelling visuals and messaging that breathe new life into your brand, making it unforgettable to your audience.
-
Data-Driven Decisions:
Data tells no lies. The ability to make informed decisions based on data can give your business a significant edge. Detailed analytics and reporting provide insights into what’s working and what isn’t, allowing you to refine your strategies for maximum impact. Use your year-end budget to comb through what you’ve discovered over the past year to get great insights for the following year.
We offer data-driven marketing solutions that help you understand your audience better and make smarter, more effective marketing decisions.
Use Your Year-End Marketing Budget Plan for a Prosperous New Year
Now is the perfect time to start planning for next year’s marketing success. By using your end-of-year budget wisely, you can create a strong foundation for growth. At Shanty Town Design, we believe in taking a holistic approach to marketing. Our strategies are designed to align with your business goals, ensuring that every dollar spent contributes to your long-term success.
Schedule a Growth Strategy Workshop
If you’re ready to take your marketing strategy to the next level, we invite you to sign up for our Growth Strategy Workshop. During this workshop, our experts will work with you to:
- Conduct comprehensive marketing audits
- Set realistic and achievable KPIs
- Develop actionable marketing plans
- Leverage data to make strategic decisions
Don’t let your year-end budget go to waste—invest it in your business’s future. By partnering with Shanty Town Design, you’re not just spending money; you’re making a strategic investment in your growth and success.
Why Partner with Shanty Town Design for your End-of-Year Budget?
- Expertise You Can Trust: With over 15 years of experience in WordPress, SEO, & Marketing, Shanty Town Design offers a wealth of knowledge and proven success in digital marketing.
- Holistic Approach: Our comprehensive strategies integrate design, technical SEO, and accessibility to elevate your brand and untangle the complexities of modern marketing.
- Customized Solutions: We understand that every business is unique. Our team tailors solutions that align with your specific goals, audience, and budget.
Sign Up Today!
Book a call to learn more about our Growth Strategy Workshop. Let’s work together to elevate your brand and achieve remarkable results.
By utilizing your end-of-year marketing budget with Shanty Town Design, you’re not just spending—you’re investing in your business’s long-term success. Our holistic approach and expert team are here to help you navigate the complexities of digital marketing and unlock your full potential. Join us today and start planning for a prosperous future.
