Consistent branding that follows regulation.
We know marketing in the cannabis industry could be a science all on it’s own. Talk to our friends at the Cannabis Marketing Association. But that doesn’t mean that customer’s aren’t affected the same way by visuals and marketing as other industries. Your promotions, wherever they may show up, matters to people choosing your brand over another. Consistency in how you display your image is key across the board.
(with the help of our friends at CMA!)
Content Marketing is the foundation of cannabis marketing. Education based information helps consumers of all levels trust your brand and understand products. Whether through web platforms, in-store flyers & posters, loyalty program layouts, and billboards (if your state allows for it).
Flyers & signage are perfect for special events of all kinds. I.e. trade shows, in-store pop ups / vendor days, intimate gatherings, networking events, etc. We’ll prep your sales reps with the materials (both large and small) needed to convey information clearly and effectively.
While your core team is solidifying your voice and hashing out your brand values, we’ll get your visuals up to snuff on keeping it cohesive across all platforms and making sure your audience is captured by your brand. A media kit is a great way to showcase your brand to bring it all together.
Give your budtenders an extra way to promote your products. Some states (like Colorado!) allow their team members to wear pins and t-shirts, let’s make them look solid.