Tattoo Branding for Alicia Hatfield
Alicia Hatfield, a Denver-based tattoo artist, draws inspiration from nature and insects in her tattoo work. Shanty Town Design collaborated with Alicia to create a distinctive tattoo branding package that reflects her unique style and personal interests. The goal was to design a logo that incorporated her favorite elements—specifically, the cicada, her favorite insect—and represent her new-age approach to tattooing.
Nature-Inspired Branding
To capture Alicia’s style, we designed a logo that subtly merges the cicada’s body with the cartridge tattoo machine she uses. This creative combination not only highlights her passion for nature but also integrates the tools of her craft. The tattoo branding we developed uses a bold color palette of teal and gold—her favorite colors—to create a visually striking identity that stands out in the competitive tattoo industry.
Personalizing the Tattoo Artist’s Brand
Alicia’s tattoo branding goes beyond just a logo; it’s an extension of her artistry and personality. The design reflects her love for insects and the natural world while communicating her modern, professional approach to tattooing. This personalized brand allows Alicia to connect with clients who appreciate her artistic vision and dedication to her craft.
Shanty Town Design’s branding for Alicia Hatfield captures the essence of her work, offering a memorable and authentic identity that resonates with her audience and showcases her unique style.
