Backyard Ale House Branding & Marketing

We refreshed Backyard Ale House's logo by re illustrating the Adirondack chair to achieve more clarity especially in finer printed materials.
BackyardAleHouse-Menu-Branding-Mock (1)
BackyardAleHouse-Branding-Mock (2)

Restaurant Branding for Backyard Ale House

Backyard Ale House, a popular bar and restaurant located in Downtown Scranton, PA, is known for its unique craft beers and inviting atmosphere. When they approached Shanty Town Design for a restaurant branding refresh, they wanted to modernize their brand without losing the elements that had become iconic to their identity. One of these elements was their signature Adirondack chair, which has been synonymous with their establishment and prominently featured on the building’s façade.

Modernizing an Iconic Restaurant Brand

In 2016, Shanty Town Design took on the challenge of giving Backyard Ale House’s brand a facelift while preserving its original essence. We refreshed their logo by re-illustrating the Adirondack chair to achieve more clarity, especially in finer printed materials. The updated logo brought a more modern and streamlined look while maintaining the charm that had become central to their brand.

To keep their restaurant branding dynamic, we continuously design interchangeable graphics that replace the chair for events, specials, and holidays. This approach allows Backyard Ale House to keep their brand fresh and relevant, adapting to seasonal and promotional needs while staying true to their core identity.

Ongoing Restaurant Branding Projects

In addition to the logo refresh, Shanty Town Design collaborates with Backyard Ale House throughout the year on various restaurant branding projects. These include menu design, promotional materials for special events, catering design, and decor embellishments. By maintaining a cohesive, playful, and bright aesthetic, we ensure that Backyard Ale House’s brand remains consistent across all touchpoints while capturing the fun and light-hearted spirit of the establishment.

Shanty Town Design’s work on restaurant branding for Backyard Ale House has helped modernize and strengthen their visual identity, allowing them to continue engaging with their patrons while staying true to the elements that make their brand stand out.

pink-star

What We Worked On

  • Branding
  • Collateral Design
  • Graphic Design
  • Illustration
  • Apparel Design
  • Logo Design

global-web-graphic_1
white-star

Let's Get Down to Business

We serve up up tailor-made website design, branding, and digital marketing solutions that evolve as your business grows.

Shanty Town Design uses Accessibility Checker to monitor our website's accessibility.