Yearly event marketing
The Bonfire at the Iron Furnaces is a premiere fall festival for all ages, that has been going strong since 2011. It’s held at the historic Iron Furnaces in South Scranton, Pennsylvania. The festival includes cultural activities, fire entertainers, art & music, as well as food and beverages – all on the grounds of a unique historic site! We’ve worked closely with them since 2015 to update their branding, marketing collateral (Flyers, Save the Dates, Post Cards, Staff Badges, Tickets, Brochures, Social Media Graphics), and a series of marketing pieces for their inaugural Bonfire Week, which showcased local activities around the City of Scranton with a fire/Halloween theme.
The 2015 brand consisted of a custom illustration of the iron furnaces and an All Hallow’s Eve color palette. The illustration was used throughout the event’s advertising, including T-Shirts.
The 2016 brand we went a little more generic Halloween to tie in all cultures.
The 2017 brand consisted of a highlight of their iconic paper lanterns.
The 2018 brand consisted of a calavera to tie into their Day of the Dead theme.
The 2019 Polish brand included lanterns for all Saints Day as well as showcased a brand new website to highlight previous years of the long-running event.
What we worked on:
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“I have had the pleasure to work with Shanty Town Design on many arts and culture projects through my work at the Lackawanna County Arts and Culture Department. Samantha is always enthusiastic, professional, and gets things done in a very timely manner. I would highly recommend Shanty Town Design”
– Maureen McGuigan