Healthcare Research Branding for ISHR
The International Society for Heart Research (ISHR) approached Shanty Town Design for their healthcare research branding needs. ISHR required a brand identity that would represent their dedication to heart research and their global reach. We worked closely with them to develop a design that encapsulates both aspects, creating a memorable and impactful brand.
A Cohesive Branding Strategy for Healthcare Research
For ISHR’s branding, we designed a unique heart-shaped logo incorporating horizontal and vertical lines to represent the globe, symbolizing their international focus on heart research. This logo serves as the centerpiece of their brand identity and reflects their mission to advance heart research on a global scale.
Integrated Branding and Website Design
Shanty Town Design extended the healthcare research branding into ISHR’s website design, ensuring that the brand colors and elements were seamlessly integrated throughout the site. This cohesive approach helped to unify their digital presence while also enhancing the user experience. Most importantly, we introduced a section that allows members to pay for their memberships online, streamlining their operations and eliminating the need for traditional check payments.
Through our collaboration with ISHR, Shanty Town Design delivered a thoughtful and impactful branding solution that not only elevated their visual identity but also improved the functionality and accessibility of their website.
