Wilkes-Barre Scranton Roller Derby Logo

Shanty Town Design partnered with Wilkes-Barre Scranton Roller Derby (WBSRD) to create a new roller derby logo.
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Roller Derby Branding for Wilkes-Barre Scranton Roller Derby

Shanty Town Design partnered with Wilkes-Barre Scranton Roller Derby (WBSRD) to create a new roller derby logo that captures the spirit and history of their community. The redesigned logo incorporates meaningful elements that celebrate the identity of both Wilkes-Barre, known as the Diamond City and Scranton, the Electric City.

A Logo Rich in Local History and Identity

The roller derby logo for WBSRD features a skate as its centerpiece. The skate includes a diamond, representing Wilkes-Barre’s nickname, and emerges from a mine tunnel, paying homage to Scranton’s rich coal mining history. At the base of the logo, a city skyline combines iconic buildings from both Wilkes-Barre and Scranton, creating a unified representation of the two cities. This skyline is also featured on the team’s jerseys, reinforcing the brand’s connection to its local roots.

A Vibrant and Unified Color Palette

The branding uses WBSRD’s staple colors of purple and green while introducing a complementary teal, adding vibrancy and modern appeal. This cohesive color palette ensures that the logo stands out across various applications, from merchandise to promotional materials, while maintaining the team’s established identity.

Shanty Town Design’s roller derby logo for Wilkes-Barre Scranton Roller Derby creates a bold and meaningful visual identity that honors local history, celebrates community pride, and embodies the energy and passion of the sport. We also continue to work with them on web design and bout t-shirts.

Fun Fact: Our founder, Samantha, is on the Mayhem team and tears up the track under the name Hell-Vetica!

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What We Worked On

  • Branding
  • Website Design
  • Illustration
  • Logo Design

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