Defying Gravity Activity Center Branding

We worked closely with Defying Gravity to develop a new identity, including a website and a cohesive gymnastics studio branding strategy.
The Defying Gravity logo on top of a faded-out image of buttons with Defying Gravity branding.
Brand elements from Defying Gravity shown on three buttons.

Gymnastics Studio Branding for Defying Gravity

Defying Gravity Activity Center, a gymnastics studio that had outgrown its previous brand, came to Shanty Town Design for a complete gymnastics studio branding overhaul. With a major location move on the horizon, they had the perfect opportunity to refresh their brand and create an identity that better reflected their growth and vision for the future.

A Fresh Start with Gymnastics Studio Branding

Shanty Town Design worked closely with the Defying Gravity team to develop a brand-new identity, including a vibrant color palette, updated logo, and a cohesive branding strategy. This rebrand brought their vision to life, ensuring that the new look was both modern and energetic, resonating with their clientele. The branding project extended beyond just visuals—we also helped streamline their internal operations with Google Workspace and email setup to ensure smooth communication as their business grew.

Personal Touches and Unique Design Elements

As a fun nod to the owner’s name, Starr, we incorporated star shapes throughout the branding, bringing a playful and personal touch to the studio’s identity. This distinctive element helped make the Defying Gravity brand both memorable and aligned with the owner’s vision.

Supporting Growth Through Branding

The evolution of Defying Gravity’s branding has been instrumental in their business growth, helping them stand out in a competitive market while building a strong, cohesive identity. Working with the team to see their brand transform has been an incredible journey, and we are proud to have been part of their success.

Shanty Town Design’s expertise in gymnastics studio branding helped Defying Gravity create a fresh and vibrant brand identity that reflects their values and supports their continued growth in their new location.

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What We Worked On

  • Branding
  • Website Design
  • Website Development
  • Creative Directing
  • Graphic Design
  • Illustration
  • Logo Design
  • iClass Pro Integration

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