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10 convincing reasons why you need a website in today’s digital landscape

by | Education

If you are a business owner, you may have been asking yourself, “Do I need a website?” This question may come up more often for those putting a lot of marketing effort into your social media presence.

We’d love to tell you why it’s a good idea to still have a website in 2023.

Here are 10 convincing reasons why you need a website.

1. Establishes credibility for your business.

Having a business website is a sign that your business is legitimate and trustworthy! It’s usually the first place people go to learn more about your business. Having a professional-looking website can make a great first impression.

2. Serves as a 24/7 marketing tool.

Your site is always working to promote your business, even when you aren’t. Your website can attract new leads at any time of the day or night!

3. Cost-effective means of promotion.

Your site is a relatively inexpensive way to promote your business. You can reach a large audience with just a small investment.

4. Offers data tracking and performance measurement.

Your site provides a ton of data about your audience and how they see your content. By tracking metrics such as pageviews and click-through rates, you can measure marketing efforts and make better decisions.

5. Showcases your products and services effectively.

Your site gives an opportunity to show your products and services in a beautiful way. You can give detailed information, photos, and videos to help customers make buying decisions.

6. Provides control over content and display.

With your site, you have complete control over how your content is presented. You can use design elements, images, and video to create a cohesive brand identity and control the narrative about your business.

7. Helps build and maintain customer relationships.

Your site can be a valuable tool for communicating with your customers. You can provide contact information, answer frequently asked questions, and offer customer support to help build trust and maintain relationships.

8. Addresses frequently asked questions.

Your site can help streamline communication by providing answers to common questions. By addressing customer concerns upfront, you can reduce the workload on your customer service team and improve the customer experience.

9. Drives lead generation and sales.

By providing valuable content and clear calls-to-action, your website can generate leads and drive sales. You can use email opt-ins, landing pages, and other strategies to encourage visitors to take action and become customers.

10. Enhances your social media marketing efforts.

Your website can be used in conjunction with social media to create a cohesive digital marketing strategy. You can use your website as a hub for your social media activity, providing links and encouraging engagement with your brand.

In conclusion, while social media is an important tool for businesses, having a website is still essential in 2023. From establishing credibility to driving lead generation and sales, a website is a cost-effective and powerful marketing tool that can help businesses stand out in a crowded digital marketplace. By using a website to complement their social media efforts, businesses can build a strong, professional online identity and engage with customers in a meaningful way.

So, if you’re a business owner wondering whether you should have a website, the answer is a resounding yes!



Samantha is the founder and creative director for Shanty Town Design. She spends much of her day discussing clients' brand and web strategies, directing and creating with team members to achieve design goals, and brainstorming business opportunities. She enjoys gardening, astrology, traveling, exploring everything strange & unusual, and spending time with her small pack of dogs.

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